A surefire way to connect with your target audience is to engage with them where they spend most of their time.
For many demographics, that’s Instagram.
Here’s the best news. Instagram is wildly popular—not only for the average person and creators, but for businesses with websites too. In fact, the average engagement rate for an Instagram post by a business account is 0.96%. If you round up, that’s one engagement for every 100 followers.
However, if you run a website, you probably have an ulterior motive for boosting Instagram engagements—driving traffic to your website.
Thankfully, there are several easy Instagram strategies that will lead your followers from Instagram to your site. Let’s talk about them.
Your business’s Instagram bio is kind of like an online dating profile.
Here’s what I mean.
The first thing someone will do when they come in contact with your brand on Instagram is click to your profile page.
You want to do everything in your power to put your brand’s best foot forward, so the person will want to learn more about you (see also: click through to your website). This means making your profile shine.
Your IG profile is your money maker. Give it the time and attention it deserves.
Since links are the primary way people will get to your website from Instagram, it’s worth diving a little bit deeper.
Here are some additional things to consider when choosing a link:
Just Jared uses Tap.Bio to give the people what they want.
One of my favorite ways to consume celebrity hot goss is via Instagram accounts like Just Jared.
Why? It’s so easy to get to the Just Jared story I want to read via Instagram.
Here’s the strategy:
1. Create an awesome IG post and use the caption to invite people to click on the pic in the link bio for more information.
2. Use tap.bio (or a similar service) to add more links to your IG account.
3. Once users click on the link (e.g., tap.bio/@justjared), the pictures show up again, but this time they are linked to your website.
4. Users can scroll through the pics. Once they find the story, they tap on it, and IG redirects them to your site.
With a few simple clicks, I can learn all the recent details of the Lady Gaga dog-napping situation.
Using one of these services is an excellent way to drive traffic to your blog or website via Instagram.
Instagram Stories launched in 2016, and it’s been one of the best ways for marketers to engage with audiences.
People love Instagram Stories. In fact, brand Stories have an 86% completion rate, and 58% of people say they have become more interested in a brand or product after seeing it in Stories.
If you’re looking to engage your audience, the first step is to post your first series of Instagram Stories, and make a plan to post regularly.
While posting is the first step, it’s not the only step. Here are some ideas of how to craft your IG Stories to drive people back to your site:
If you haven’t created your first Instagram story yet, the time is now. If you have been using Stories, consider using the “Swipe Up” feature or simply a strong CTA to get users to click on your bio link.
It’s not uncommon for influencers and creators to grow a vast Instagram following before building a website.
If you have a large Instagram following and are ready to launch a blog or start an eCommerce site, you’ll want to select a web hosting platform that supports your needs.